The programme of festivities is unveiled

The Alltech FEI World Equestrian Games 2014 in Normandy will constitute the most significant sporting competition in France over the next 12 months. In addition to this, the Normandie 2014 edition is stretching far beyond a purely sporting context. Indeed it is billed as the great celebration of the horse through a highlighting and embellishing of its history, its culture and its influence, prior to and during the World Equestrian Games, thanks to a vast programme of entertainment. Its main theme: a journey through time, the continents and the imagination.

The programme of festivities is unveiled


Jean-Louis Gouraud, a writer and specialist on the equestrian world, awarded the Renaudot paperback prize in 2013, has been asked by the event’s organisers to recount the history of the horse and its relationship with Man since the beginning of humanity in 80 short stories. 

Since July these stories have been appearing in the style of a serial within the columns of the French daily newspaper Ouest-France at the rate of one ‘episode’ a week, every Saturday. Since the end of November, these tales have also begun a ‘voyage’ across Normandy, printed out on billboards exhibited month after month in ten of the region’s special sites. The first of these ten billboards was installed on Saturday 30 November at Place Saint-Sauveur in Caen. The next, in December, will be the follow-up to this in the town of Deauville. The exhibition** is financed by the Sustainable Development and Innovation fund*



On Saturday 23 August 2014 from 8.30pm, the opening ceremony will introduce this “Around the World in 80 horses” project in its own unique way, in front of 20,000 spectators in d’Ornano stadium in Caen. Following on from the procession of delegations, no fewer than 300 artists, of which around a hundred will be riders, will succeed one another throughout three acts: Wandering the World, Land of Encounters and Adventures at a Gallop. The show has been entrusted to the French group Skertzo*, which will be offering some brand new genres of performance, which use monumental 3D screenings combining the performing arts and high technology. Its director, Hélène Richard, explains: “In three acts and around thirty scenes, we’re going to show that all bridleways lead to Caen. The traveller traverses the world on horseback to get to Normandy. On the return journey, at the end of the event, he or she is enriched by a great many values and encounters. The horse will be the main protagonist in the show.”

Tickets for the opening ceremony are now sale on the ticketing website. Category 2 tickets are sold at €48 (€28 for the under 12s), whereas category 1tickets are available for €76 (€38 for the under 12s)

ceremonie ouverture



Organised in the Exhibition Centre in Caen, this will be the spot to be during the World Equestrian Games, both for the spectators, before and/ or after the competitions, and for those visitors who aren’t fans of competitions. Open everyday (except 1 September) from 23 August to 7 September 2014, it too will resound with the lively rhythm of Around the World in 80 horses.

A wealth of entertainment has been devised by the organisers in a bid to live up to the expectations of connoisseurs and those who are just curious, children and adults alike, as well as sports fans and audiences eager for culture and new discoveries. Laurence Philippot-Reulet, head of entertainment within the Organisation Committee, explains: “The village will open everyday with one of the stories from Around the World. The children will be able to take part in a beginners’ course in one of the various riding activities, in the different equestrian cultures, as well as having their first ride on a pony or a go at vaulting. Open stables will be installed enabling the public to get up close to the horses and even touch them. The village’s two sand footing areas, one rectangular, the other smaller and round, will serve as the backdrop for a series of artistic displays, skills demonstrations and showcasing of the different disciplines from the universe of Around the World in 80 horses, not all of which will be equestrian. Here the battles of times gone by will be brought back to life and humour will also play a large part in the festivities thanks to a programme of mini-shows and wanderings.”

Foire Internationale de Caen 2013


A programme of entertainment wouldn’t be complete without a top-class musical line-up. Alltech, title partner to the Norman event, has chosen to sponsor a veritable festival where some twenty to twenty-five bands will take it turns on the main stage set up in the midst of the village. Its scheduling has been entrusted to the Arts Attack*** association. Its director, Christophe Moulin, explainsWe’ve taken the decision to mix up all the different genres of music so as to satisfy a very broad, family-based audience: country, blues, pop, French songs… Taking the stage one after the other will be regional artists who top the bill on a national and international level.”

*Methods for accessing the village: Entry will be free for those with tickets or a pass for the competition, otherwise it will cost €5 (the village will be closed on 1 September). The concerts will take place in the evenings.

Concert �aen

*Skertzo: Hailing from the world of theatre and image, Skertzo’s directors, Hélène Richard and Jean-Michel Quesne are nicknamed ‘the dream masters’. They have revolutionised the traditional ‘son et lumière’ display, by calling upon more advanced digital technologies and have been able to put on a number of unique creations both in France and around the world. Some of their most notable work includes “Les chevaux du Stade in 2004”, the” Fête des Lumières” (Festival of Lights) in Lyon and a host of other meetings in towns, stadiums and public monuments...

**This exhibition, inscribed in the dynamic of the regional project ‘Elan des Jeux’, is financed by the “Sustainable Development and Innovation” fund of the Alltech FEI World Equestrian Games™ 2014 in Normandy. This fund, provided by the event’s private partners, is devoted entirely to the financing of actions that bring value to the event in the economic and tourist domains.

***ArtsAttack! has laid up the bet of thrilling the City of Caen and the Lower Normandy region, relying on its wealth of artists and the expectations of its inhabitants, by organising a series of major events to bring the audience together. ArtsAttack! has demonstrated its ability to rally together local energies to offer ‘characterful events’, open to the greatest number of people. The City of Caen has renewed its trust in the Arts Attack! Association by entrusting it with the management of the Cargö and the Nördik Impakt festival through until 2017!

Back to the news list