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Blog: Experiencing the Games via social media

Experience the Alltech FEI World Equestrian Games™ 2014 in Normandy and you might get a little emotional, jump up and down for the athletes, shriek and exalt for the horses, “ahh” for the winners and “ooh” for the losers. Joy, hope, sadness plus sheer and utter delight. But what good is it all if you can’t share how you feel? On social networks, fans of #JEM2014 have access to exclusive content, close-ups of the event, athlete profiles, backstage perspectives and share your impression. Since the World Equestrian Games began, fans have not only witnessed the show in the stadium or on television, they have also experienced the Games on their smartphones and tablets. Integrating the community of fans 2.0 means experiencing a real insider’s experience…making #JEM2014 even more intense!

Blog: Experiencing the Games via social media
© PSV Photos

The Twitter account has gone from 7,800 followers at the start of the Games to 11,500. It’s the best way to keep up to date on the event’s news and is available in English and French. It features results, behind-the-scenes features and video clips of the action. The tweets are coming from the four corners of the globe: 40% from France, 17% from the UK, 9% from the US, 6% from the Netherlands. For horsey fans, the hashtags #JEM2014 and #WEG2014 are "the place to be"…to such an extent that on Tuesday 2 September the World Equestrian Games officially ‘trended’ on Twitter. 

On the Instagram account you can access videos and photos from the day’s events. Soon 10,000 subscribers will have access to exclusive content on this social network. To get up close and personal with the riders and their mounts, to discover the Alltech Music Festival or visit the Games Village, connect to the social networks. Where else can you see high-quality photos of Kevin Staut on Warm Up, William Fox-Pitt waiting in the training arena, close-ups of the medallists and time-lapse videos of the D’Ornano Stadium?

Experiencing the planet’s biggest equestrian event on social media also means interacting with the Games’ ambassadors. Rider and model, Hannah Selleck never misses a chance to share photos on Twitter and Instagram. Sophie Thalmann, Mallika Ménard, Nicolas Batum, Benjamin Castaldi, Nicolas Canteloup and Axel Kahn have all shared their enthusiasm for the Games at #JEM2014 on Twitter.

Don’t miss out on the action. Download the mobile application available for IOS and Android today. It has already been downloaded 60,000 times and every day users open it an average of seven times. If you are not yet social media savvy you can simply visit the official website. No fewer than 750,000 visitors have already browsed 6.7 million pages!

And of course you can follow all the activity on the social networks via the Social Media Hub on the website and encourage your favourite riders and country by using the hashtag #JEM2014 and that of your favourite country. Preferably #FRA ;)

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