Key figures of the Alltech FEI World Equestrian Games 2014 in Normandy
Here are some of the key figures of the Alltech FEI World Equestrian Games 2014 in Normandy: competition, ticketing, logistics, volunteers, media, digital etc.

COMPETITION
- 984 athletes
- 1,243 horses
- 74 nations
- 27 titles (24 titles awarded on 06/09) – medals table from 06/09 in appendix:
1/ United Kingdom
2/ Germany
3/ the Netherlands
- 7 competition venues
TICKETING: 565,000 spectators on 06/09
- 426,000 sports tickets (346,000 general public sports tickets and 80,000 BtoB tickets)
- 139,000 Village tickets
- Per discipline:
- Reining: 14,000 over 4 days
- Endurance: 6,000
- Para-Dressage coloured by the desire to promote the event in the heart of Caen,
- Eventing: 94,600 spectators
- Dressage: 83,000 spectators over 4 days
- Jumping: 110,000 spectators over 5 days
- Vaulting: 33,300 over 4 days
- Driving: 31,700 spectators with a marathon viewed by 16,000 persons
- Polo (2,000) and Horse Ball (a total of 8,600 on 5 evenings)
PERSONS MOBILISED
- 200 members of the Organising Committee
- 25,000 persons accredited including
- 200 members of the Organising Committee
- 3,000 volunteers
- 1,750 media
- 7,500 national federations
VOLUNTEERS
- 3,000 Volunteers in total… who have completed over 3,798 missions
- Distribution per site:
- D’Ornano Stadium: 722
- Le Pin national Stud: 637
- La Prairie racecourse: 587
- Exhibition Centre & Zénith: 644
- Sartilly: 528
- Opening ceremony: 118 and Closing ceremony: 97
- Profile
- 1/3 men and 2/3 women
- 42% non-riders / 58% riders
- 50.2% from Lower Normandy, 9% from overseas.
MEDIA: 1,751 accredited media representing 52 countries
- 891 TV media, including 200 host-broadcasters & right holders
- 71 radio media
- 290 photographers
- 640 print and web journalists
LOGISTICS
- 46,300night stays
- 3,479 night stays for grooms in temporary accommodation (snooze and flex)
- 125,000 spectators, 22,500 accredited person and 15,000 VIPs transported
- 550 vehicles activated
- 103,500 meals accredited
GAMES VILLAGE
- + 200,000 visitors
- 150 000m²
- 8 concert evenings at the Alltech Music Festival
- 16,000m² of temporary structures
- 150 exhibitors, 600 show horses, 6 restaurants…
DIGITAL
- Mobile application: + 80,000 downloads
- Website
- 12,000,000 pages viewed
- 1, 150,000 unique visitors
- 37% French – 12% German, 8.75% English, 6% Dutch, 5.8% American, 4.8% Swedish, 3.3% Belgian, 2% for Australia, Italy and Switzerland.
- Facebook: 201,000 fans (+ 30,000 during the event), 350,000 Likes
- Twitter: 12,200 followers (+ nearly 6,000), 18,000 Retweets
- Instagram: 11,300 subscribers (+6,000), over 400,000 Likes!
- Pinterest: + 1,100 photos published
OTHERS
- 23 Games’ ambassadors in attendance (out of a total of 24)
20,000 Norman fluffy toys sold