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Key figures of the Alltech FEI World Equestrian Games 2014 in Normandy

Here are some of the key figures of the Alltech FEI World Equestrian Games 2014 in Normandy: competition, ticketing, logistics, volunteers, media, digital etc.

Key figures of the Alltech FEI World Equestrian Games 2014 in Normandy
© PSV Photos

COMPETITION

  • 984 athletes
  • 1,243 horses
  • 74 nations
  • 27 titles (24 titles awarded on 06/09) – medals table from 06/09 in appendix:
    1/ United Kingdom
    2/ Germany
    3/ the Netherlands
  • 7 competition venues

TICKETING: 565,000 spectators on 06/09

  • 426,000 sports tickets (346,000 general public sports tickets and 80,000 BtoB tickets)
  • 139,000 Village tickets
  • Per discipline:
    • Reining: 14,000 over 4 days
    • Endurance: 6,000
    • Para-Dressage coloured by the desire to promote the event in the heart of Caen,
    • Eventing: 94,600 spectators
    • Dressage: 83,000 spectators over 4 days
    • Jumping: 110,000 spectators over 5 days
    • Vaulting: 33,300 over 4 days
    • Driving: 31,700 spectators with a marathon viewed by 16,000 persons
    • Polo (2,000) and Horse Ball (a total of 8,600 on 5 evenings)

 PERSONS MOBILISED

  • 200 members of the Organising Committee
  • 25,000 persons accredited including
    • 200 members of the Organising Committee
    • 3,000 volunteers
    • 1,750 media
    • 7,500 national federations

VOLUNTEERS

  • 3,000 Volunteers in total… who have completed over 3,798 missions
  • Distribution per site:
    • D’Ornano Stadium: 722
    • Le Pin national Stud: 637
    • La Prairie racecourse: 587
    • Exhibition Centre & Zénith: 644
    • Sartilly: 528
    • Opening ceremony: 118 and Closing ceremony: 97
    • Profile
      • 1/3 men and 2/3 women
      • 42% non-riders / 58% riders
      • 50.2% from Lower Normandy, 9% from overseas.

MEDIA: 1,751 accredited media representing 52 countries

  • 891 TV media, including 200 host-broadcasters & right holders
  • 71 radio media
  • 290 photographers
  • 640 print and web journalists

LOGISTICS

  • 46,300night stays
    • 3,479 night stays for grooms in temporary accommodation (snooze and flex)
    • 125,000 spectators, 22,500 accredited person and 15,000 VIPs transported
    • 550 vehicles activated
    • 103,500 meals accredited

GAMES VILLAGE

  • + 200,000 visitors
  • 150 000m²
  • 8 concert evenings at the Alltech Music Festival
  • 16,000m² of temporary structures
  • 150 exhibitors, 600 show horses, 6 restaurants…

DIGITAL

  • Mobile application: + 80,000 downloads
  • Website 
    • 12,000,000 pages viewed
    • 1, 150,000 unique visitors
    • 37% French – 12% German, 8.75% English, 6% Dutch, 5.8% American, 4.8% Swedish, 3.3% Belgian, 2% for Australia, Italy and Switzerland.
    • Facebook: 201,000 fans (+ 30,000 during the event), 350,000 Likes
    • Twitter: 12,200 followers (+ nearly 6,000), 18,000 Retweets
    • Instagram: 11,300 subscribers (+6,000), over 400,000 Likes!
    • Pinterest: + 1,100 photos published

OTHERS

  • 23 Games’ ambassadors in attendance (out of a total of 24)

20,000 Norman fluffy toys sold

Chiffres cl�des Jeux Equestres Mondiaux FEI Alltech 2014 en Normandie

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