Key figures of the Alltech FEI World Equestrian Games 2014 in Normandy

COMPETITION

• 984 athletes
• 1,243 horses
• 74 nations
• 27 titles (24 titles awarded on 06/09) – medals table from 06/09 in appendix:
  1/ United Kingdom
  2/ Germany
  3/ the Netherlands

• 7 competition venues

TICKETING: 565,000 spectators on 06/09

• 426,000 sports tickets (346,000 general public sports tickets and 80,000 BtoB tickets)
• 139,000 Village tickets
• Per discipline:
  • Reining: 14,000 over 4 days
  • Endurance: 6,000
  • Para-Dressage coloured by the desire to promote the event in the heart of Caen,
  • Eventing: 94,600 spectators
  • Dressage: 83,000 spectators over 4 days
  • Jumping: 110,000 spectators over 5 days
  • Vaulting: 33,300 over 4 days
  • Driving: 31,700 spectators with a marathon viewed by 16,000 persons
  • Polo (2,000) and Horse Ball (a total of 8,600 on 5 evenings)

 PERSONS MOBILISED

• 200 members of the Organising Committee
• 25,000 persons accredited including
  • 200 members of the Organising Committee
  • 3,000 volunteers
  • 1,750 media
  • 7,500 national federations

VOLUNTEERS

• 3,000 Volunteers in total… who have completed over 3,798 missions
• Distribution per site:
  • D’Ornano Stadium: 722
  • Le Pin national Stud: 637
  • La Prairie racecourse: 587
  • Exhibition Centre & Zénith: 644
  • Sartilly: 528
  • Opening ceremony: 118 and Closing ceremony: 97
  • Profile
    • 1/3 men and 2/3 women
    • 42% non-riders / 58% riders
    • 50.2% from Lower Normandy, 9% from overseas.

MEDIA: 1,751 accredited media representing 52 countries

• 891 TV media, including 200 host-broadcasters & right holders
• 71 radio media
• 290 photographers
• 640 print and web journalists

LOGISTICS

• 46,300night stays
  • 3,479 night stays for grooms in temporary accommodation (snooze and flex)
  • 125,000 spectators, 22,500 accredited person and 15,000 VIPs transported
  • 550 vehicles activated
  • 103,500 meals accredited

GAMES VILLAGE

• + 200,000 visitors
• 150 000m²
• 8 concert evenings at the Alltech Music Festival
• 16,000m² of temporary structures
• 150 exhibitors, 600 show horses, 6 restaurants…

DIGITAL

• Mobile application: + 80,000 downloads
• Website 
  • 12,000,000 pages viewed
  • 1, 150,000 unique visitors
  • 37% French – 12% German, 8.75% English, 6% Dutch, 5.8% American, 4.8% Swedish, 3.3% Belgian, 2% for Australia, Italy and Switzerland.
  • Facebook: 201,000 fans (+ 30,000 during the event), 350,000 Likes
  • Twitter: 12,200 followers (+ nearly 6,000), 18,000 Retweets
  • Instagram: 11,300 subscribers (+6,000), over 400,000 Likes!
  • Pinterest: + 1,100 photos published

OTHERS

• 23 Games’ ambassadors in attendance (out of a total of 24)

20,000 Norman fluffy toys sold