The Normandy 2014 Organising Committee and Alltech unite
On Friday, 8 July, Laurent Beauvais, the Chairman of the Lower Normandy Regional Council and the Chairman of the Normandy 2014 Public Interest Group, accompanied by Dr. Pearse Lyons, the Chairman and founder of Alltech, announced the signing of an historic partnership for the world of equestrian sports with the Alltech Company. Alltech, the title sponsor for the FEI World WolrdEquestrian Games Alltech has become the title sponsor for the FEI World Equestrian Games ™ for a record sum of 10 million euros. “This sum is a first in the history of equestrian sports”, stated Laurent Beauvais. “It represents almost 15% of the event’s budget and will thus allow us to consolidate it. The presence of Alltech is an excellent starting point for others partnerships, especially with the other Norman companies with which we are already in contact”. This seventh edition of the Games will therefore be officially called the Alltech FEI World Equestrian Games™ 2014 in Normandy.